Project Recap: Digital Marketing Campaign for NorCal Cannabis Company

Overview: Untold Creative was tasked with the ambitious project of catapulting NorCal Cannabis Company, a budding startup, into becoming one of the leading cannabis retailers in California. Our comprehensive digital marketing campaign was pivotal in launching not only the parent brand but also seven other brands under the NorCal Cannabis Company umbrella. The project encompassed strategy and implementation across various digital channels, including website development, social media, internal intranet, and sales enablement.

Project Segments:

1. Digital Marketing Strategy Development:

   • Objective: Craft a robust digital marketing strategy to establish NorCal Cannabis Company as a market leader.

   • Approach: Untold Creative initiated with an in-depth analysis of the cannabis market in California, identifying key trends and consumer behaviors. We formulated a multi-tiered digital marketing strategy tailored to the unique aspects of each brand under the NorCal umbrella.

     
     

2. Website Development and Launch:

   • Objective: Create a dynamic, informative, and user-friendly website for NorCal Cannabis Company and its subsidiary brands.

   • Approach: Our team designed and developed individual websites for each brand, ensuring consistency in style and messaging with the parent brand. The websites were optimized for user experience and search engines, providing comprehensive information from cultivation to retail.

     
     

3. Social Media Strategy and Implementation:

   • Objective: Build a strong social media presence to enhance brand visibility and engagement.

   • Approach: We developed a cohesive social media strategy, creating tailored content for each brand. The focus was on leveraging social media to build community, educate consumers, and promote the unique value proposition of each brand.

     
     

4. Internal Intranet Development:

   • Objective: Streamline internal communication and align all team members with the company's marketing goals.

   • Approach: The intranet was revamped to serve as a central hub for internal communications, providing updates on marketing campaigns, brand guidelines, and sales strategies, thus fostering a unified understanding of the company’s objectives.

     
     

5. Sales Enablement:

   • Objective: Equip the sales team with the tools and information needed to drive sales effectively.

   • Approach: Untold Creative developed comprehensive sales collateral, training materials, and digital sales tools. We integrated a CRM system to streamline the sales process and provide insights for sales optimization.

     
     

6. Outcome and Impact:

   • The digital marketing campaign significantly elevated NorCal Cannabis Company’s market presence, resulting in increased brand recognition and sales.

   • The websites received positive feedback for their engaging content and ease of navigation.

   • Social media efforts led to substantial growth in follower base and engagement rates.

   • The revamped intranet improved internal communication and alignment with company goals.

   • The sales enablement tools enhanced the efficiency and effectiveness of the sales team.
     
     

     Conclusion: Through the strategic and innovative efforts of Untold Creative, NorCal Cannabis Company experienced a remarkable transformation, establishing itself as a major player in California’s cannabis market. The successful implementation of a comprehensive digital marketing campaign, coupled with dedicated support for sales and internal communications, has set a strong foundation for NorCal’s continued growth and success in the industry.