Robert Glasper's journey to becoming a linchpin in the world of contemporary music is a story of resilience and innovation, a narrative expertly captured and amplified by Untold Creative's strategic content management and social media strategy. This year, as Glasper celebrated his fifth annual residency at the Blue Note, following a buzzworthy moment at the Grammys, Untold Creative was there to document every step, transforming what could have been a fleeting controversy into a triumph of personal branding and artistic integrity.
Glasper, a renowned pianist, producer, and composer, found himself at the heart of a viral moment during the Grammy Awards, which Untold Creative skillfully navigated. After winning his fifth career Grammy, a derogatory social media post by fellow nominee Chris Brown sparked widespread attention. However, instead of becoming overshadowed, Glasper, with the strategic expertise of Untold Creative, turned the situation into an opportunity to showcase his decade-long effort in blending jazz, hip-hop, and R&B, culminating in his award-winning album "Black Radio III."Untold Creative's team was pivotal in capturing this defining moment, ensuring Glasper's response and the subsequent public dialogue elevated his profile.
The agency's adept handling of content across social platforms played a critical role in not just defending Glasper's artistic stature but also in highlighting his versatility and impact on modern music.As Glasper returned to the studio to work on various projects, including a documentary score on Luther Vandross, Untold Creative was there, managing the narrative. Their content strategy highlighted Glasper's multifaceted talents, from his neo-soul collaborations to his groundbreaking work in the film industry. The agency's expert social media strategy ensured that every aspect of Glasper's career was given the spotlight, from his collaborations with icons like Kendrick Lamar to his innovative film scores.
Untold Creative’s influence was also evident during Glasper's "Robtoberfest" at the Blue Note Jazz club. The agency’s content capturing and social media strategy played a significant role in promoting the event, which featured an array of A-list performers and tributes. Their work underscored Glasper's unique contribution to music, enhancing his brand as a connector of genres and generations.
Throughout these ventures, Untold Creative remained a constant, steering the narrative and ensuring that each of Glasper's projects was not just seen but felt and understood by audiences worldwide. Their strategic approach in content creation and social media management turned potential challenges into opportunities, showcasing Robert Glasper not just as a musician but as a resilient, multifaceted artist at the forefront of musical innovation.
